MY WORK
BRAND IDENTITY
XPRESS ELECTRIC LLC
Xpress Electric LLC is a small electrical business based out of Benton, Arkansas. I was offered the spot to design their logo in Late 2025. I chose to go with a different approach than you usually see from an electrical business. The bold safety orange and charcoal colors were chosen to help make the branding and text stand out. The lightning bold is… well… to show that it is an electrical business. The dog represents the family dog, Macie.
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SAFETY IS A MINDSET
Safety is a Mindset is a full-fledged safety training business that is based out of Tawakoni, Texas. With it being a safety business, of course, I was going to choose stand-out colors like a dark safety orange, charcoal, grey, and light grey. The safety badge, as well as the badges within it, allude to just some of the training services they provide. The beaver represents the founder, Brandon Beaver, to help bring in the family-owned and run aspect of the business.
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THE SHOPPACH HOUSE
The Shoppach House is a historic home and museum located in the heart of downtown Benton, right next to the Benton KFC. The property is managed by the Saline County Art League and the Friends of the Shoppach House.
I was excited to be brought on to help refresh their branding and advertising. My first priority was creating a visual identity that truly reflects the character of the home. I took a clean, minimal approach—allowing the house itself to serve as the focal point and primary brand icon—while the typography adds a sense of timeless elegance that mirrors the home’s history.
THE SHOPPACH HOUSE (V2)
The Shoppach House is a historic home and museum located in the heart of downtown Benton, right next to the Benton KFC. The property is managed by the Saline County Art League and the Friends of the Shoppach House.
Although the other logo I made was very nice and complemented the house very well. We also wanted to do something that was simpler and could be used more universally without having to worry about elements not showing clearly. So I made a simple badge-style logo that just had the name, built date, and the Saline County silhouette.
THE BATTLE OF THE B-TOWNS
Battle of the B-Towns is a yearly volleyball game between cross-town rivals, Benton and Bryant, in Saline County, Arkansas. Every year, they reuse the same lame/boring graphic over and over. The Salt Bowl, the yearly football game between the two schools, has branding they use every year that looks good. With that said, I decided to take it into my own hands to create branding for them that they could use every year.